One thing about internet marketing is that the tactics and strategies that are most effective keep changing. In addition, promotional efforts that work very well in one industry do not work as well in another. Some things may even work better in different seasons or different geographic locations.
In order to succeed online, marketers need to test and measure a few different internet marketing strategies to see which combination of actions will produce the best results for their own business. That means that websites need to have statistics and conversion tracking in place. It might be said that any online marketing strategy will only work as well as it is measured and tested.
Internet Marketing Strategies For 2015
The days of just throwing a lot of links at a website and hoping for good search engine rankings are long gone. These days, it is better to invest in a moderate number of quality links than thousands of poor ones. Search engines have gotten a lot smarter and now they give credit for valuable and relevant links, but they may even punish website owners for gathering a lot of low-quality links.
With that in mind, these are some effective ways to get promotion online without taking the risk of offending one search engine or another.
Social marketing – Large social networking websites, like Twitter, Facebook, and Pinterest, are still booming. Establishing a popular page on one of these sites can almost guarantee lots of promotion, but it takes time and talent to get the attention of social site users because most niches have a lot of competition.
Guest posting – Good guest posting means offering quality content to a relevant website. This content could be an article, video, or even an infographic. In return for using the content, the other website should offer a link, and sometimes, they will even give the author a bio. With guest posting, quality and not quantity will be key in the future. The best opportunities provide a quality link for SEO and can send direct traffic too.
Video marketing – These days, YouTube can boast of the second most popular search engine on the Internet. That’s right, Google owns YouTube now, and the YouTube search engine is second only to Google’s main search engine for the amount of searches. Producing relevant videos can gather a lot of attention for businesses. Plus, many Internet users prefer watching videos to reading articles.
Paid advertising – Paid advertising will usually be the backbone of the marketing strategy of large companies. This can come in various forms that include paid advertising on search engines, social marketing sites, other relevant websites, and more. With paid ads, it is really important to have a way to measure results. While the right investment can return a fantastic ROI, it is easy to burn through cash on advertising campaigns too.
As was true in the past, there is no best marketing plan for every company in 2015 and beyond. It is very important to outline marketing goals, measure, test, and evaluate results to find the best combination of selling tactics for any particular business.